Milan, 1969. In a city that was already dictating the rhythm of European fashion, a small house of professional trichological products was founded under the name Helen Seward. From the very first formulas the idea was the same one the brand follows today: hair care should be created together with the people who use it every day — hair stylists. Over the decades this collaboration with international stylists and partners grew into a complete professional range, and the company never handed its research to anyone else. Every product is still developed in-house, by its own technicians and formula experts, and produced in Italy under certified procedures.
The heart of every formula is the Mediterranean. Botanical extracts and oils from the region are combined with technically advanced active components — nature empowered by technology, tradition refreshed by innovation. What you will not find inside is just as important: no aggressive additives and no silicones. It is a quieter kind of luxury — hair that is genuinely healthy rather than coated, colour that lasts because the fibre beneath it has been respected.
