🇮🇹 Helen Seward training in Milan · 28 September · 10 places We cover the flight for partner salons · applications until 14 September Reserve a place
+420 773 176 272
Official Helen Seward distributor · all of Czechia

Helen Seward for your salon

Italian professional colour and care — with training, technologist support and delivery within one working day.

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For salons and professional stores only · delivery across the whole Czech Republic, warehouse in Prague (Holešovice)

Elena Plan

Work to a plan, not to whatever just ran out

  1. 1We calculate your consumptionone fifteen-minute conversation
  2. 2We call once a monthon the same date each month, asking what you need
  3. 3We deliver the next dayfrom the warehouse in Prague

You do not have to watch your stock levels, buy in a hurry at three times the price, or tie up money on the shelf.

The plan does not cost more. The same products at the same price — we simply take stock control off your hands.

Calculate my plan
Comparison

One-off orders and Elena Plan

One-off orders Elena Plan
Pricestandardthe same standard price
Delivery within 1 day✓✓ free
Technologiston requestpriority
Training—included
Price fixed for a year—✓
We call you ourselves—✓
Territory and a place in Milan—for salons with an annual volume

You sign nothing. If it does not suit you, just say so and we go back to ordinary orders.

Calculate my plan

~100salons work with us
4 countriesexclusive distribution
1 dayfrom order to delivery
25 yearsrunning my own business
Elena

Behind Elena Pro Hair there is a person, not a warehouse

For thirteen years I have worked with one brand and bring it to salons myself — with training, support and an answer when you call.

Meet Elena →

How I work

How I work

An in-house technologist on direct call

Not “brand support” from a slide, but a person a stylist calls and gets an answer from.

Warehouse in Prague, delivery across the whole country

Holešovice. Order today, work tomorrow — not in two weeks from Italy. We deliver nationwide, not only in Prague.

Exclusive rights in four countries

Czech Republic, Austria, Slovenia, Estonia — a direct contract with the brand, no middlemen.

Training in Italy twice a year

Everything taught in Milan reaches your salon.

How it looks

Salons, training, the brand on the shelf

Helen Seward is a display in the salon, not a box in a warehouse. Below: our salons, master-classes and training in Italy.

Helen Seward branded display in a partner salon
Training in Italy — the Elena Pro Hair team
“Total Blond” master-class, Vienna
The technologist working on a model
The Lumia chart — choosing a shade
Training with the product catalogue
Top of the range

Where almost every salon starts

Colour and reconstruction of damaged hair are the two services salons earn from most. These lines are chosen for exactly that.

Lumia
Lumia — colour

Our bestseller: professional colour that carries most salon services.

 ALCHEMY — care

Nourishment and shine for the lengths: masks, sprays and oils for the final result in the chair.

 HYDRA — hydration

The core hydration line — for dry hair and colour upkeep between visits.

 NUTRIVE — nutrition

Deep nutrition for damaged hair — the backbone of a reconstruction service.

Catalogue

Events

Where we have been and where we are going

28 September 2026Product trainingMilan, Italy
28 February 20272027 Collection: Fashion Seminar ShowVilla Quaranta, Verona
6 July 2026“Total Blond” master-classVienna, Austria
18 May 2026Product trainingMilan, Italy
20 April 2026Brand presentation in a new regionVienna, Austria
1 March 2026New collection presentationMilan, Italy

All events and training →

Let us talk about your salon

Tell me about your salon and the services you offer — I will reply with the wholesale price list, terms and a sensible starting point.

Get wholesale terms